Evan McAlister
Evan McAlister is a Digital Designer, Creative Director, Photographer & Storyteller
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Alabama Power

 

SMART NEIGHBOR BY ALABAMA POWER     |    ROLE: BRANDING, CONCEPT, ART DIRECTION/DESIGN  

Alabama Power approached MQ wanting to develop a brand and online experience to sell a variety of products, as well as their home services. Thus, Smart Neighbor was born. We developed a brand and story focused on community and sustainability. Using the Shopify platform we built a responsive experience to bring the brand to life.

 
 
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GREENLIGHT BY ALABAMA POWER     |    ROLE: CONCEPT, ART DIRECTION/DESIGN   

Alabama Power wanted to market their efforts to sell their Renewable Energy Credits in a way that was friendly  and easily understood. We created "Greenlight" and the brand surrounding it. We developed a website experience that outlined the REC program that they offered, as well as creating a fun and engaging animated video that lived within the site. 

 
 
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