Evan McAlister
Evan McAlister is a Digital Designer, Creative Director, Photographer & Storyteller
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Adidas Golf

 

ADIDAS GOLF     |     ROLE: CONCEPT, ART DIRECTION & DESIGN    |     CAMPAIGN PITCH   

Your unconscious state doesn’t care about the trophies. It doesn’t care about the media. It certainly doesn’t care about winning. It only cares about one thing: doing exactly what you tell it. It’s somewhere between holding on and letting go. Between thinking and not thinking. While no one knows its exact location, we do know this: it’s guarded by deep, dark forces. Demons that don’t want to let you tap into it. They are not easily defeated, but we do know how it’s done: you defeat them simply by choosing to. You can choose to let the demons destroy you. Or, you can choose to conquer them.

 
 
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